Video Analysis

Video AnalysisTitle of video- Never give upURL: http://youtu.be/LhsJznFHhBsWhat happens in the video?- Never give up is a short film based on vanity and love. The film shows a couple in a cafe/coffee shop. Their is a man outside that is trying to catch the females attention, he does this by doing funny things such as stretching on the street. Eventually the female walks out the shop leaving her current partner and going to the man outside. Her  decision was made based on the fact that the male in the relationship has a very vain personality and throughout their conversation he only talks about himself.
Who is the target audience?- In my opinion i think the target audience is black females. Age ranging from 16-35. This is because the main characters in this short film our of that ethnicity and also females stereotypically enjoy watching the romantic comedy genre.
What digital platform did video appear on? I found this video on you tube, therefore the digital platform is a computer as you need this to get onto the Internet.
What was the purpose of the video? The purpose of Never give up is to entertain a certain audience.
Technical Aspects- The image quality of this video is very good and the shots that are used are very simple but work well in the film.  The sound in Never give up is genuinely good throughout but can go up and down as at certain times you can hear the noises from the passing cars and buses outside. In my opinion the editing is decent but the editor could have done more to make the film more effective.
Title of video- Suli Breaks-R.I.PURL http://youtu.be/onQzMUMkKqMDescribe what happens in the video:Suli Breaks is a young man who writes spoken word. In order to get his poems heard he makes videos on you tube to help him build a fan base. His poems are very educating and he mostly talks about realistic things that are happening in his or other peoples lives. This particular poem is called R.I.P witch most people know means rest in peace, Suli breaks uses this acronym to produce many words and sentences. The point of this poem is try and tell people to drop their arms and to help embrace peace. The video is similar to a short film as it tells a story while he is reciteing his poem.Who is the target audience? The target audience for this Pacific video is young males of the black ethnicity. This is because not only is the poet Suli Breaks black but this poem appeals to young men that may be effected by gun and knife crime and black on black crime. The audience that will watch and enjoy this video are most likely to enjoy listening or writing their own poetry.
Which digital platfortm does the video appear on? I found this video on you tube, therefore the digital platform is a computer as you need this to get onto the Internet.
What is the purpose of this video?- This video is to inform on crime and to help to encourage young people to embrace peace.
Tecnical aspects- The technical aspects of this video on a whole is excellent. The shots they have used and the work of the editor is extremely good. The shots give off a powerful aspect. Some parts of the video is at a fast pace this relates to what he is talking about because life can end very quickly.
Title of Video- Yeo Valley Advert URL; http://youtu.be/eOHAUvbuV4o  Describe what happens in the video: This is a advert to promote yeo valley dairy products , it has a group of middle aged people rapping about the rural way of life, dressed in borbour and standing on a farm in somerset.This video has over 2 million views on youtube.  The song is very catchy so the advert does the correct job of marketing/promoting as people will remember it and therefore want to by the product.The advert was aired during X Factor and shortly after managed to secure a "most viewed" status on Facebook and YouTube and trended on Twitter. The song was then released on iTunes and became the number one music download in the UK. Not only does the advert promote Yeo Valleys dairy products but also helps to support british family farms.Who is the target audience? The target audience for this particular advert may be people between the ages of 10 and 30 this is because its promoting yoghart and people of those ages are most likely to enjoy eating it. Also the song will attract young people as its the type of music they listen to and enjoy. The people in this advert are middle aged this will help to attract the eyes of middle aged people. As the genre of music appeals to young people rather then the older generation this is another way to attract a wider audience as the people in this advert are middle aged therefore people of this age will listen to it and have a sense of youth. Which digital platform does the video appear on? I found this video on you tube, therefore the digital platform is a computer as you need this to get onto the Internet. This advert has been shown on the television a few times therefore there is two digital platforms you can find this advert on.What is the purpose of the video?  The purpose is to promote and inform people about the milk and yogurt that the cows on this farm can produce. It also helps to promote british farms.Technical aspects? The tecnical aspects of this video is very good, this includes the video quality,sound and the editing. The shots used in this advert reflect exactly what the purpose of the advert is for example throughout it they show the audience the animals on the farm which is one of the main points they are trying to get across.
Title of Video- Cadburys Gorilla Advert

URL: http://youtu.be/TnzFRV1LwIoDescribe what happens in the video: This advert is a very simple concept but very effective as it increased the number of buyers for cadburys chocolate by a huge amount. In this advert you see a gorilla sitting at a drum set although he dosen't actually play the instrument until about half way through the audience will still watch in anticipation for whats to come, as the gorilla seems as though he is preparing for the big moment. This would instantly attract a lot of peoples eyes as its very unusual for a animal to do something that only humans are known to do.The song that is playing in this advert is called In the Air tonight by Phill Collins.Who is the target audience? In my opinion i think the advert apeals to people from ages 6 to 65 this is because any age will eat and enjoy chocolate but in terms of the advert young children may be very fascinated by the fact a gorilla is playing the drums as it is something that is not normal. Middle aged people and older will be attracted to the advert as they are more likely to recognise the song. Animal lovers will also be attracted to this advert. Which digital platform does the video appear on? I found this video on you tube, therefore the digital platform is a computer as you need this to get onto the Internet. This advert has been shown on the television a few times therefore there is two digital platforms you can find this advert on.What is the purpose of the video? The purpose of this advert is to get more of the piblic to eat cadburys chocolate. The idea was to show that they are different from other chocolate brands.
Technical aspects? The tecnical aspects of this video is very good, this includes the video quality,sound and the editing. The shots used in this advert are good as they show exactly what the gorilla is doing.