Channel Idents (Sue)

A channel ident is the strongest visual representation of a channel is a quick and easy way to let the audience know what channel they watching. An ident is a clear message showing exactly what the channel stands for. E4's ident is quite surreal and quirky, is does not have a voice over but the guy with a horse head sings. This is an excellent example of an ident as it is reinforces exactly what the channel is about as the ident may be humorous this allows the audience to be aware that E4 is known to show many comedies.

quick way to remind the viewer of the channel they are watching.  The voice over on the ident is used to remind the audience of the show that is currently on or what is coming on after, it may also tell people the evening schedule or what is showing on the platforms digital channels for example in BBC1's ident may announce what is showing on BBC3 or 4. An ident shows a clear message of what the channel stands for and is a way to allow the broadcaster to stay in an audiences top 5 channels. It is also a simple way to allow the channel to be recognized quickly and easily. 

An ident is used as the strongest visual representation of a channel. The voice over may come straight after a show has ended and the credits are rolling then go into the ident this is to keep hold of the audience so they stay watching their channel. In this voice over they may say when the next episode is, if you missed a episode how to catch up and what is coming on immediately after

They last 15-30 seconds and they usually have no talking or a voice over.

Idents are used to shows the channels brand and what the channels stands for, they allow the audience to know if they want to watch the channel

E4's ident is quite surreal and quirky, is does not have a voice over but the guy with a horse head sings. This is an excellent example of an ident as it is reinforces exactly what

t the channel is about and shows similarities between the shows that broadcast on E4.