Sunday, 10 February 2013

News Corporation (Barrington)

Rupert Murdoch created News corporation in 1980.  News limited was handed to him by his father keith Murdoch so news corp was used as a global holding company.


News Corporation own


Australia
(News Limited)
The Daily Telegraph & The Sunday Telegraph
Herald Sun
The Sunday Mail
The Sunday Times
The Mercury
United Kingdom 
(News International
The Sun
The Times
The Sunday Times
United States
New York Post
Wall Street Journal

20th Century Fox
Fox Searchlight Pictures
20th Century Fox Home Entertainment
Blue Sky Studios
Fox Studios Australia
Fox Television Studios
Shine Group


Vogue Australia
Masterchef Magazine
Big League

Fox Film Music Group
Fox News Radio

20th Century Fox Television
20th Television
Foxtel
Fox International Channels
Fox Broadcasting Company
Fox Sports Australia
Fox Television Stations/Studios

Big Ten
Fox Business network
Fox Movie Channel
Fox News Channel
Fox Sports Enterprises
Fox Reality Channel
National Geographic Channel



British Sky Broadcasting
SKY Network New York
Star TV 
Fox Interactive Media 
News Digital Media
Authonomy 
Photobucket


Working title (Barrington)




Working Title is a UK production company based in London with other offices in Los Angeles and Ireland. The company was founded by Sarah Radclyffe and Tim Beven in 1983. The company produce feature films and some television productions. Universal pictures owns 67% of the company and the rest is owned by BBC Films, the founders and private investors.The company has produced many films for PolyGram's production company.

Working title produce films with a range of different genres eg comedy, Action etc. There main target audience is very wide n the films range from a U certificate to a 18.

 Working title has produced a number of films such as Nanny Mcphee, Contraband, Paul, Anna Karenina, Hot fuzz and big miracle.

Unit 26:Task 2 - How films are made (barrington)


How films are made

When making a film there are four main steps that are involved.

Production
This includes pre-production, production and post-production. Pre-Production is what happens before any filming begins for example script writing, location scouting, casting, and production schedule etc. once these things are completed then comes the actual production of the film eg. Shooting the film, Recording music soundtracks for the film. Finally post-production this includes editing the film and creating film posters and trailers, which is then used in marketing and exchange.
Marketing and exchange
This is when the audience is made aware of the film. Trailers and film posters are brought out by the production company to help promote the film.
Distribution
The finished film is then shared ready for audience consumption. Sales agent is hired who communicates between the distributor and film maker. He/she is in charge of making sure the film is sold to film distributors. The distribution company then decides what cinemas the film will be shown in and also decides the release date.
Audience Consumption
The audience are then able to go and watch the film in order for them to have their own opinion on the film. Some ways a film can be consumed is if a person goes to the cinema, Streaming on PC, phone or console you may also download the film. Whether the audience like or dislike the film will determine the profit made by the film company.Therefore the audience play a huge role when trying to promote your film. Audience may or may not give a good review on your film. If someone really does like your film they may tell a friend (word of mouth) or promote your film through social networking sites such as Twitter or Facebook which will then reach a mass number of your target audience. If there is a lack of people going to see your film it may get taken out of the cinema early where as if your film is a big success it may get an extended time
The profit made by the film is divided between the filmmaker, the distributor, sales agent, the investor and the cinemas that showed the film. This is called recoupment

Funding
Funding is a massive part of filmmaking as the money may be used to fund things such as hiring cast/crew, props, use of a location or transport to locations. Some independent films are not funded as the filmmaker might have access to the right equipment also know locations where it is free to use.
Films can be funded through many things such as:
Sponsorships for example the lottery
Loans
Self-funding
Investments
Broadcasters eg film 4

Roles
In order to make a film successful there needs to be a strong team that will work together to insure everything goes to plan.  A producer and directors roles are the most important.
The Producer is responsible for the whole production and making sure it is produced on time and stays within its budget.  A few of the roles and responsibilities the producer has is secure financing for the film, Develop a shooting schedule, determine location and budget and work with a distributor to secure distribution for the film.
The director may have written the script or may have been hired. A director has the most creative role in the making of the film as he/she develops the whole look of the film. A few of the many things the director does is selects the right locations and cast for the film, manage the technical aspects eg the camera, sound, lighting and the director is also the motivation of the team to produce the best result.

Some of the other roles needed in production are:
Assistant director
Executive producer
Camera operator
D.O.P (director of photography)
Production manager
Costume designer
Film editor
Lighting/gaffer

Monday, 4 February 2013

Task 1 (Sue)


1. Explain what TV advertising is?

TV Advertising is a way to promote a product or service using visual marketing.

2. View three different contemporary TV adverts and list three key characteristics of them:

  • Eye catching 
  • persuasive 
  • 30-90 seconds long

Task 2 (Sue)


Task 2 

Type of persuasive technique
Link to an advert which uses this technique
The Anecdote-personal experience or story which is sold to us as proof
Febreze ‘public toilet experiment’
http://www.youtube.com/watch?v=4aXzIiNxb3s
Adjectives-Crisp, freash,healthy,nutritious etc
Walkers Extra crunchy advert
http://www.youtube.com/watch?v=i7mmXeRvgLo
Repetition- key points, positives about the product, themes etc
Wonga-Advert
http://www.youtube.com/watch?v=e4KtdNplu-8

Statistics- often presented as factually accurate but sometimes they are a bit dubious
L’Oreal advert- Cheryl Cole
http://www.youtube.com/watch?v=y3EEIcPkcO4
Fact- A statement that is true and can be proven

Colgate sensitive pro-relief
http://www.youtube.com/watch?v=1l3kkyJ5Jf