Task 2
Type of persuasive technique
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Link to an advert which uses this technique
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The Anecdote-personal experience or story which is sold to us as proof
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Febreze ‘public toilet experiment’
http://www.youtube.com/watch?v=4aXzIiNxb3s
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Adjectives-Crisp, freash,healthy,nutritious etc
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Walkers Extra crunchy advert
http://www.youtube.com/watch?v=i7mmXeRvgLo
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Repetition- key points, positives about the product, themes etc
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Wonga-Advert
http://www.youtube.com/watch?v=e4KtdNplu-8
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Statistics- often presented as factually accurate but sometimes they are a bit dubious
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L’Oreal advert- Cheryl Cole
http://www.youtube.com/watch?v=y3EEIcPkcO4
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Fact- A statement that is true and can be proven
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Colgate sensitive pro-relief
http://www.youtube.com/watch?v=1l3kkyJ5Jf
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