The advert is for anti-smoking and in my opinion is very interesting and gets the message across. This advert appeals to all models from A to E and within all these categories the large percentage of people from both genders and lifestyles that smoke.
This advert for Evian appeals to everyone in the socio-economic model that are conscious of staying healthy. The age bracket in my opinion is 16-65 as young adults are most likely to be aware of staying fit and healthy also people of the older generation 50+ may want to continue feeling young and free. So the slogan used at the end "live young' fits in very well.
The target audience for this advert is people from the A to D categories in the socio-economic model as this people are most likely to have young children and are able to afford to take good care of them.
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